Have you ever found yourself scratching your head wondering why specific websites rank higher than others? Or why that irritating competitor still ranks higher than you?
You can simply point all the blame on Google’s Search Algorithm. The search algorithm is a complex database that organizes the internets most important information with the intention of delivering YOU the answers you NEED when you WANT them.
In order to make an impact and improve your ranking, you must understand that there are 200+ intricate ranking factors that helps the algorithm, or sometimes referred as ‘algo’, determine why website A should rank higher than website B. There are thousands of theories that try to piece together what works, and this confusion can often lead business owners to making unnecessary and even detrimental adjustments to their websites.
In a strong attempt to demystify any confusion, Neil Patel put together a comprehensive gifographic that breaks down the pillars of Google’s search algorithm.
We sincerely hope this will help you better understand how Google ranks your website.
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Final Notes of How Google Ranks your Website
The secret sauce to generating more profitable search traffic isn’t about believing all the hype, it isn’t about who can build the most links, and it isn’t about creating senseless content. Finding that secret sauce relies on your knowledge of how Google’s algorithm works.
The notion you cannot forget is that it’s all about users. Understanding a deeper level of the algorithm starts with looking at things from a user perspective. When you’re curating content, you need to have a calculated strategy in place that targets a specific demographic before you can even think about starting to write.
To answer the age old question of “how can I increase my search rankings?” Your most reliable answer begins and ends with what is best for the users (or customers!).
What did you learn from the gifographic? Do you now have a better understanding of how the dots connect? Share your thoughts in the comments below.